Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation.
There are a variety of tactics which make up digital marketing. At Blue Compass, our digital experts tackle:
Here is a summary of digital marketing services offered by Al Ali Tech web agency:
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2022 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.
It is difficult to determine a specific time for your website design. It is better to meet and assess your needs and can then give you an estimate of time. In general, most of our customers opt for a standard formula that includes a home page, a service or product page, an about us page and a contact page.
For a small site of three pages where we take care of 90% of the content, it can take one week to build a unilingual site. However, it can take two months to design a bilingual website with a lot of content customization.
For the optimization of your site web in search engines, we set ourselves a period of six months of evaluation based on keywords provided by the customer. In addition, the recognition of pages indexed by search engines can take one hour as several weeks!
Sometimes a customer is not satisfied with the performance of its current website. During a meeting, we will analyze the current performance data. You can also get a free audit online to assess the performance of your website.
Thereafter, we will communicate to the client, a list of recommendations for his website refurbish. A submission will be sent to him or her at the end of the process to go ahead with changes to their site. Once accepted, we can proceed to redesign work. You should know it is possible to do a quality work without necessarily erased work done beforehand. Adjustments can help correct the situation.
As mentioned above, your website will contain pages that search engines and users believe relevant for their research. To do this, the content of existing pages should be reviewed and optimized. At the request of the client, we can also design new pages promoting new products or services.
A keyword research will guide our work towards its positioning success. Our copywriters will do everything in their power to offer original, without mistakes content. We will finish our page optimization work by creating relevant inbound and outbound links to your website content.
To make your site more credible in the eyes of Google and internet users, the strategy of inbound and outbound links influences your positioning. This optimization technique will influence not only your “on-page SEO,” but also the “off-page SEO.” There are a ton of backlinks on the web, but their influence and authority aren’t equal.
The importance of being accompanied by this process will allow you to have quality links instead of what search engines consider as” toxic “links. However, our team believes in medium- and long-term investments. The results may change from one quarter to another. This is why we meet with our clients as needed to explain the results.
Short for Search Engine Optimization, SEO is the process of optimizing your website to rank higher for relevant searches on search engines. This includes search engines such as Google and Bing, which each have complex and continually-updated algorithms that decide what website appears when someone makes a search query.
Understanding and excelling at SEO takes effort, time and a holistic approach to all aspects of your website. However, the results of ranking on search engines (organically) can be an immense benefit to businesses and their revenue.
Yes, it’s possible for a business owner to try to optimize their website on their own. However, while you might notice some minor improvements, this usually doesn’t last long as search engines regularly update their algorithms. SEO is a labour-intensive process that can easily be broken without the right knowledge and experience.
That’s why our team of SEO consultants are here to help you. We offer you our expertise on advanced SEO and will continuously optimize your website so that you won’t fall behind.
Getting results from SEO depends on the nature of your business and its competitors. Smaller businesses serving a local area with fewer competitors should expect faster results than a larger one. Typically it takes search engines weeks or months to index and crawl.
That doesn’t mean you can’t benefit sooner. At Let’s Get Optimized, our SEO agency is able to score you some quick wins while we work on building your online visibility in the long-term. Get in touch with our SEO consultants in Canada to learn more.
Looking for quick, short-term results? With a small budget commitment, you can benefit from our PPC services, including regular SEM consultations, reporting, and campaign management.
As one of Canada’s most respected SEO companies, we believe in going further than the typical SEO consultant. All our services are fully bespoke to your business needs and our client services team is second to none.
Unlike many other SEO agencies in Canada, we have a proactive approach to search engine optimization. From strategizing new content opportunities to making sure your site stays ahead of updates, we will always go the extra mile to please our clients.
Ultimately, we treat and value your business just as we do with our own.
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time.
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty.
Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Al Ali tech Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.
Our team has been consulting and running value-driven marketing campaigns with some of the biggest brands in the world. Clients usually engage with us long term to craft intelligent content and create international buzz, building our clients prestige and elevating them to become global brands and recognized leaders.
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic. This question is the source of endless speculation and debate because search engine companies such as Google will not answer it.
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.
A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.
